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The Modern Patient Mindset
The Modern Patient Mindset
You must register for this course via the GoToWebinar link below.
Course Abstract:
Explore the modern patient journey and how marketing, online research, financial messaging, reviews, AI-generated information, and previous healthcare experiences shape patient expectations before the consultation begins.
Learning Objectives:
- Identify key touchpoints in the modern patient journey that influence expectations, trust, perceived value, and treatment decisions.
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Evaluate how marketing, financial messaging, and AI-accessible information shape patient perception before and during the consultation.
- Apply patient-centered communication strategies to uncover individual motivations, concerns, and desired outcomes and better connect marketing opportunities to treatment acceptance.